Become A Silent Closer

Over-talking is what insecurity sounds like in a living room.

It’s like this: you and the customer are on vastly different levels of understanding.

Too many salespeople are trying to push their understanding down to the lower level of the customer, and it applies external pressure for them to buy.

When all along, all you need to do is come down to their level of understanding, make sure they feel heard, understood, and appreciated. They will then give you permission to bring them up to your level of understanding.

And don’t miss this one: whoever is on the same level of understanding, the one who’s most convinced about their side will win every time, no exceptions!

It is that simple!

Hi, I'm Josh Yoder, the founder of the Silent Closer Method.

My introduction to sales was one of passion, but definitely not skill! In 90 days, I was fired because I could not sell.

Six months later, after becoming a student of sales and closing, I became the number one sales rep in a different company, outselling sales veterans with decades of experience! Then later, I transferred into the home service industry and became the top sales rep in a nationwide company.

I would then go on starting and scaling my home service business by scaling 100% per year, maximizing profitability in the millions of millions, and then exiting with a multimillion-dollar payout with a 100% operational company without my involvement.

For several years now, I've been teaching home service pros how to close eight out of ten without pressure, without discounting, and without becoming somebody they're not.

The Silent Closer movement is for those 5% of salespeople who not only want to level up at the negotiation table, but level up in their personal life!

To meet our max potential as a closer, we must be a professional at home first before we’re ever a professional in the sales field.

Your sales success will only grow to the extent that you do! Before we can master our customers’ objections, we must master our own and learn to lead ourselves past comfort because everything we want is on the other side of being disciplined and sacrificing.

This takes leadership—leading ourselves well first so that we can lead our customers, our family, and leave a legacy that impacts generations!

Our core values are embedded in 3 phrases: no excuses—honor to whom honor is due—and always keep our word even to our own hurt.

So what is the formula behind the Silent Closer? I’m glad you asked.

What Happens When You Truly Listen?

When a salesperson stops talking and genuinely listens, the customer begins to feel heard, understood, and less pressured. The brain’s threat-response network, including the amygdala, may become less reactive as the person feels safer, while areas of the prefrontal cortex involved in reasoning, evaluating options, and decision-making can engage more effectively. Instead of preparing to defend themselves, customers often begin to open up and reveal what they actually think, feel, and fear. This is why silence is so powerful in sales: when you stop trying to convince the customer, you give them room to convince themselves. So the close is in the silence—it always has been!

Asking questions produces better questions, which produces accurate answers! In so many cases, the customer is the Matador and you are the bull after the red flag, when all along the flag was never the problem. It was the customer distracting you from the real reason because they did not want to be sold and pressured.

Now, this is just a 100,000-foot view of a complex system, yet with the Silent Closer team, made easy!

This system takes rookies from low closing ratios or professionals from 30% to 80% in 90 days or less. 

It’s a proven formula that has been implemented in the home service industry all across the United States, and the wave is only rising—and a rising tide raises all ships.

Our main mission is to raise the standard of professionalism in the home service space in sales and closing. If you would like to rise in the tide with us, fill out the information below, and our team will personally contact you.